CRAIG CRAWFORD - ex burberry vp who puts the sparkle into fashiontech
Responsible for creating and executing the world's most aspirational digital fashion at Burberry, Craig Crawford knows how technology can transform a luxury brand like no-one else.
As VP IT Strategy & Relationships working alongside Angela Ahrendts, Craig set the standard that fashion brands dream of being able to reach.
Black Neon Digital's founder, Jodi, has had the pleasure of working with Craig on numerous occasions. Working on collaborative project with Novastone & Proximity Insight we launched (at Salesforce's Dreamforce Event) the world’s first mobile messaging app that used iBeacon (location based) technology and CRM data to offer customers a unique in-store experience.
In our first ever podcast we talk to Craig about; working with Angela Ahrendts at Burberry, the emotional experience of luxury retail, and the brands and organisations Craig works with including MatchesFashion.com and Jaeger.