IRENE-MARIE SEELIG - sustainable fashiontech entrepreneur with a holistic approach

IRENE-MARIE SEELIG - sustainable fashiontech entrepreneur with a holistic approach

Irene-Marie Seelig Winner of LCF Kering Award for Innovation 2016 has produced the first shoe made from vegetarian mushroom leather combined with a circular supply chain and business model.

Irene who believes in a holistic approach to sustainability, used the Amadou mushroom to create a textile which has texture of suede and mink, yet is 100% biodegradable and renewable. Irene collaborated with LCF PhD student, Liz Ciokajlo, to produce a pair of shoes, creating a commercial product.

In this podcast we hear about Irene's time at Stella McCartney, winning the LCF Kering Award for Innovation 2016, her heartfelt journey to making Amadou a commercial success, and what's next to conquer in Austria. 

Listen to podcast above, on iTunes or SoundCloud

IRENE-MARIE SEELIG at grainger and co, kings cross, london by bec o’connor for black neon digital

IRENE-MARIE SEELIG at grainger and co, kings cross, london by bec o’connor for black neon digital

Fashion has always been this artefact where you can learn more... a beautiful thing that you can look at, but then if you get close enough you can look deeper, what else is there, is there meaning behind this.
— IRENE-MARIE SEELIG, Black Neon Digital Podcast Episode 4
image courtesy of designer

image courtesy of designer

Amadou mushroom leather has taken me on a journey... I didn’t know how far I was going to go when I first applied for the Kering Award, I thought they are going to think I’m crazy or this is a great idea! Amadou was not in the media very much…but now it is.
— IRENE-MARIE SEELIG, Black Neon Digital Podcast Episode 4
Innovation lies at the intersection of the arts and sciences
— WALTER ISAACSON

irene is wearing people tree blouse and trousers, necklace by VLTA  a jewellery co-founded by irene

photos by bec o'conner for black neon digital, unless stated

podcast recorded at soap studios in camden, north london


NOTES
www.fungi.com/about-paul-stamets.html
www.fashionforgood.plugandplaytechcenter.com

 

GAINSBOROUGH - the silk route of the future

GAINSBOROUGH - the silk route of the future

CRAIG CRAWFORD - ex burberry vp who puts the sparkle into fashiontech

CRAIG CRAWFORD - ex burberry vp who puts the sparkle into fashiontech